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What’s in a name?

Businesses spend months teasing out names, and thousands of dollars developing logos and creating brand standards. The process of developing a “name” is complex and layered, as it ultimately is the soul of a business. So when @KentOdendahl suggested we make changes to our business name, my first instinct was to say no and stick with what was familiar.

Fast forward a year and multiple conversations about our future of our business, and I finally bought into the request. Side note: one of the interesting parts of owning a business with your spouse is the ongoing negotiation that takes place for such decisions. Though it pains me to say “you were right” I’ll say it, and acknowledge that I was initially wrong.

Often times we are stuck in our lane of the present, and we get paralyzed thinking about how things “could” be in the future. It takes vision and guts to make changes that are hard to conceptualize at first blush. Just part of the ongoing journey of business ownership; a journey I am happy to be on with my admittedly more visionary partner. And I am super excited to share our new(ish) name that will guide us to the next chapter of our business.

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The Big Idea @thecollectivenwx

Community, Connection, Cocktails and Collaborative Conversation….need I say more?

It’s a new year and a new chance to do NEW things.  Are you interested in creating your dream job?  Have you already taken the leap and need some advice?  We’ve got it all covered from concept to creation!  Join us for a LIVE panel discussion with several small business experts that will help you with your next steps.  Whether it’s making the decision to leave your current role or seeking small business funding we will discuss it all and give you guidance to make confident decisions that set you up for success in 2022.

We will also have a professional photographer here, Miranda Kelton, offering eight (8) slots for new professional headshots.  Be sure to claim your window as these spots are sure to go quickly.

We hope you can join us Thursday, March 10th from 4:30 until 7:30 to learn from this incredible panel of small business experts!

Ryan Mauck
Joanna Abrams
Mary Saxon
Allyn Amerongen
Kent Odendahl
Ashley Mears

Click here for more information and to reserve your space!

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The Three C’s of 2021

Love where you work at Work-Collective

It’s hard to believe we’ve weathered another year and 2022 is just around the corner. Reflecting back on 2021, it can best be summed by these three words — COVID, Cancer and Coworking. The three C’s we call them in our household.

While COVID still impacts our daily lives, we are grateful to be able to provide a space for our members to be their most productive selves. The nature of work has changed, the biggest being a permanent shift to remote work. Previously reserved for tech and niche industries, remote work has become commonplace and the new norm. 

A recent Gartner poll showed that 48% of employees will likely work remotely at least part of the time after the COVID-19 pandemic settles down versus 30% before the pandemic. That’s a silver lining for co-working businesses that have been eeking it out for the past 18 months. We are thrilled to see our beautifully designed workspace start to fill with smiling faces again, and welcome this new era! 

2021 also brought  the dreaded C word to our family as Sara was diagnosed with aggressive breast cancer. While this was a personal journey that challenged our family and our faith, it also impacted our business as we tried to keep all the balls in the air.

If we didn’t respond to your email in a timely manner – thank you. If you came to visit and found the “We’ve stepped away” sign on the front desk – thank you. If the coffee wasn’t made at 7:30am – thank you. If you signed up for our newsletter list in March and this is the first newsletter you’ve received – thank you.

We have been blessed with a supportive community of caring individuals that pitched in to make the coffee, give lost visitors directions or bring our family home cooked meals during chemotherapy. This is truly the definition of community, and we thank all of you for your support.

What else can we say about coworking… While large outfits, such as WeWork, sank from their own weight during the height of the pandemic, we are grateful to be a lean, mean, family-run machine. We hope to continue to give back to the community, and offer a workspace to inspire, create and collaborate. We invite you to join us on the next stage of this journey, and hope you Love Where You Work.

Warmest Holiday Wishes!
Sara + Kent